Jair Matis: Veteran, Entrepreneur, Wellness Leader

Jair Matis is the owner and operator of Optimize U Louisville LLC, and co-owner of Optimize U Cincinnati and Owensboro. In just two and a half years, he launched five clinics specializing in hormone optimization, hot/cold/compression therapy, and red light therapy. He also oversees financial strategy, technology integration, and clinic operations.

Jair retired from the Air National Guard as Chief Enlisted Manager and Senior Enlisted Leader of the 123rd Special Tactics Squadron. He led global operations for elite Special Tactics teams and support personnel, completing a three-year site activation plan that resulted in 60% manpower growth, $10 million in mission equipment, and expanded combat capabilities.

Previously, he served as Functional Area Manager (FAM) and Combat Control Career Field Manager (CFFM) at the National Guard Bureau, overseeing 250+ Combat Controllers nationwide and advising leadership on training, certification, and readiness. He holds a Top-Secret/SCI clearance.

Matis earned an M.S. in Operations Management and a Graduate Certificate in Project Management from the University of Arkansas, a B.S. in Professional Aeronautics from Embry-Riddle, and associate degrees in Air Traffic Control and Logistics Management.

His decorations include the Meritorious Service Medal, Air Force Commendation Medal with Valor, and Air Force Combat Action Medal.